About Us

Space Limited for Fall 2024 Sessions

How Standouts Get In

Who We Are

When a resourceful mom on the West Coast asked a professional writer friend on the East Coast if he’d help her son brainstorm his personal statement essay, the idea for Successay was born. That’s the nice, tidy origin story.

Brent Cole

Brent is a 12-time New York Times bestselling ghostwriter and the founder of Invisible Ink, a writing and creative services firm he launched in 2001 to steward the voices and brands of executives, artists, athletes, and public figures. His ghostwritten works have sold an estimated 25 million copies and been featured at events hosted by the Vatican and the World Economic Forum. His proprietary discovery process known as Distill^® is praised by colleagues and clients for its remarkable knack for clarifying the most potent messages in an individual’s story. On a personal note, Brent is the son of an educator and a father of three teenage girls…one beginning college, one in the midst of applying, and one who will soon join the conversation. He, his wife, and their girls reside in Georgia.

Emma Stephens

Emma is an award-winning educator and writer whose honors and AP courses are praised for helping students find their voice and convey their ideas in original and winning ways. For two decades, she has coached high school seniors through the college admissions process, specifically teaching seminars on writing authentic, compelling college application essays. Her students have been awarded tens of millions in scholarships and prestigious fellowships at Ivy League schools, Armed Forces academies, major universities, prominent state schools, and sought-after private colleges. Emma’s own original writing has won multiple awards, including first place in SCBWI’s novel competition. She lives in Georgia with her husband and youngest daughter who is beginning college this year.

Curated Team:

Beyond our leadership, the Successay team consists of a carefully curated group of standout content professionals with whom our leaders have had the privilege of collaborating over the course of their careers. Each one has a proven track record of producing compelling content for specific audiences and guiding others to do the same.

Reviews

Standout reviews from parents and students

Through meticulous rounds of feedback and brainstorming sessions, my Successay guide helped me improve my college application essays tremendously. I ultimately received admission to Yale as well as to my top-choice scholarship program at the University of Georgia. I couldn’t be more grateful!

I was blown away by my son’s experience with his Successay writing coach. He was professional, kind, and made it a priority to grasp my son’s personal experience so that he could help him write an essay that was not only excellent; it also captured the essence of what truly makes him a standout student.

My Successay guide took my college essays to the next level, helping me gain acceptance into the honors college at my top university. In the process, I also learned how to effectively express my ideas in writing. I am a far greater writer today because of her instruction!

I wish I’d known about this when my oldest was going through the college application process! We spent five times what Successay costs and ended up undoing everything that an admissions guide told us to write. It didn’t sound like my daughter and wasn’t anything special. I'm now using Successay for my middle son and couldn’t be more pleased.

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